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Here’s the know-how.

With a background in content marketing, I bring a down-to-earth, personable approach to every shoot… the kind that puts clients at ease and gets results.

It means you get the best of both worlds: high-quality imagery, delivered with a human-first service.

I don't just show up and shoot, I bring marketing strategy into the process, so every gallery is built to create long-term impact. The result is a library of content you'll actually feel inspired by, motivated to post, and confident representing your brand.

Since 2024, I've worked as a freelance Content Specialist — photographer, videographer and social media content marketer — for a mix of project-based and long-term retainer clients. My focus is always the same: creating engaging, connective content that truly represents a brand, the people behind it, and the story their clients can relate to.

My content marketing career actually began back in 2020, when I was welcomed into the industry by Fastic, an international health app with over 50 million downloads and around 10 million active users. I started out researching, writing and editing in-app courses for users across the world, working closely with a small team to bring this best-selling app's content to life.

From there, my role grew. I moved into managing influencer campaigns, producing social media video content, running community admin, and eventually overseeing Fastic's social media accounts across five different languages.

(Full disclosure: I only speak English. Google Translate was my right-hand man throughout.)

  • Three Acres Brewery

  • Cordelia James Boutiques

  • Sophie: Flora Lab Founder

  • Beth: Yoga

  • Alice: Herbalist

  • Plia Parasols

This role was pivotal in my growth as a creative; it's where I developed my client communication skills, sharpened my corporate content creation, and learned long-format copywriting for press releases. While I've since moved away from corporate settings to focus on personal brands, small businesses and sustainable communities, that experience gave me an invaluable insight into full-scope media production and client management.

Real world experience.

From 2022 to 2024, I worked alongside Fastic for two other clients — both personal brands in the alternative wellness space. My role was similar for each: supporting behind-the-scenes brand growth, organic marketing and community management, along with online client support across socials and membership platforms, and virtual assistance where needed.

From March 2024 to April 2025, I worked as a freelance Content Specialist for The International Spinal Cord Society, The Association of Physicians (GB), and The Visitor Attraction Conference. For each, I worked as their in-house strategist, social media content creator and copywriter across all marketing communications — as well as travelling on-site to their annual events to photograph, film and interview attendees, speakers and committee members.

(See image: Antwerp 2024)

Currently, my work spans both digital and analogue: from polished digital shoots to 35mm and Super 8, for clients wanting something a little more textured and nostalgic. Whatever the format, my focus stays the same: creating imagery that feels honest, considered and true to who you are.

In an age of AI takeovers and trend-first algorithmic exhaustion, I believe there's more value than ever in content that's made by real people, for real people. As my own story continues, I'm looking forward to working with more brands and individuals who share that same appreciation for human-first content, with community at the heart of the strategy.

I welcome a range of opportunities, from photo and video production to organic marketing support. If this portfolio sparked something for you, I'd love to chat.

contact me