A seamless blend of product, lifestyle and brand imagery that embodied a consistent theme of live-in luxury across all marketing materials.

Founder Alex wanted to work with a local photographer on a regular basis to keep content fresh, aligned and eye-catching to high-end clients.

Alex wanted a shoot that immediately caught the eyes of and felt familiar to her clientele - laid-back luxury.

We shot from a beautiful garden, as well as her home studio, where she finds her inspiration, designs upcoming releases and curates unique one-off commissions.

I shot in two ways:

1. Immersive Lifestyle: I used my signature foreground framing to give the audience a ‘POV’ perspective.

2. Product Shots: Shooting products for her e-commerce website, but also in a way that are more detail-oriented to capture attention on social media.

“Thank you! Really pleased with the pics. Can’t wait to do more soon!”

Having worked together on this first bank of images, Alex decided that she wanted to continue working together on a regular basis, ensuring that her products were showcased consistently in a professional way, as well as documenting her own brand and design processes.

This has taken pressure off of her own work-life; she no longer needs to worry about constantly creating content, setting up to film or getting frustrated when she cannot produce the image she had in mind with her phone.